Skincare Trends Continuing to Evolve in 2024

The skincare industry is continually evolving. As people’s needs and trends change, skincare and beauty companies are under pressure to continue providing innovative, excellent, and effective skincare solutions. The three popular trends that are gaining strength as we round out 2024 are a clean approach to skincare, rising awareness and selection of product ingredients, and a beauty-for-everyone mentality among consumers of skincare products. As beauty sales follow an upward trajectory in the second half of 2024, these three trends may easily find their way onto the trend leaderboard for next year.

A Clean Approach to Skincare

Consumers seek out more body care and hygiene products despite shelf shortages and inflation. This trend may be due to the fact that we are in a post-COVID time, enjoying being out and about more than in recent years.

According to consumer data, restaurant dining, concerts, and airport traffic increased significantly, which is in line with the increasing sales of beauty and hygiene products. The purchasing of products like hair and scalp products and body washes and soaps correlates to the growing trend of looking better when going out.

Although trending on hygiene products continues to grow, the highest-selling products are still those with the lowest price. In 2024, companies that promoted the use of natural ingredients or offered other efforts to the environment or other worldly issues grew much more rapidly than others on the market. Products with a “bigger picture” approach to manufacturing and packaging appeal more to Gen Z and Millennials, who seem happy to pay a premium for eco-friendly products.

Ingredient Savvy Skincare

Skincare is a buzzword, and today’s consumers are more educated and aware of the ingredients in the products they choose in 2024 than before. Beauty and hygiene product sales indicate that more households are adopting a skincare routine based on purchases, which means more attention to purposeful ingredients and products.

The top trending high-quality ingredient products are for acne, blemishes, signs of aging, and hydration. Instead of what used to be a quick grab for the least expensive skin care products, people are being intentional about the products they choose based on ingredients. An example is beauty products with active Vitamin C, which is known to lighten and brighten skin. Additionally, those choosing facial serums and retinol products are working against the signs of aging.

Sunscreen is a must-do, and this area of beauty products is growing exponentially in innovation and sheer numbers. As younger generations want to make every effort to avoid early signs of aging and their knowledge of the sun’s harmful effects, daily sunscreen is trending in 2024 and will likely carry to 2025. Sunscreen products can now be in powder form with tint and can be easily re-applied throughout the day. Following in-office dermatology treatments, reputable dermatologists will emphasize the importance of protecting the skin as it heals, which means sunscreen daily with re-application.

Beauty for Everyone

Another 2024 trend has been the increasing purchase of concealers, foundation makeup, and lipsticks. Social media has significantly influenced consumer spending on these products, as short videos display makeup covering wrinkles, dark spots, and even tattoos! Instagram and TikTok use these mass-reaching platforms to let everyone know what their skincare and beauty products can do. The trend of beauty products on the rise related to makeup shows that individuality is increasing, and people want to customize their unique looks and highlight their God-given features.

Instead of beauty for those who want to look like the cover of a magazine, a cleaner and more natural look using basic makeup products is all the rave. Although price will likely always be a factor in the trend of specific products, many Gen Z and Millennial consumers still factor in the ingredients and footprint of the products they support.

Consumer Demands in 2024 and 2025

As beauty product creators and retailers look at 2024 trends, they will continue to work diligently to stay ahead of the trends for 2025.

• It is predicted that the Gen Z mindset will trend more in 2024, with growing awareness and gravitation toward ingredients they can feel good about buying with an added sensory experience (lip plumping serums, for example).
• Sun protection is projected to become non-negotiable for younger consumers. Companies that innovate in SPF products will likely continue to grow in 2025.
• As beauty product shoppers look for high-quality ingredients and eco-friendly organizations to provide them with skin care products, they expect the price to be worth the value.

The Value of Healthy Skin

The way a person feels when their skin looks and feels healthy is hard to place a value on, and that is likely why these 2024 trends will continue to encourage eager consumers to seek effective products at prices that make it worth the investment.

When people face skin conditions or diseases that prevent them from experiencing optimal skin appearance, the best and most experienced professional dermatologists can provide a thorough consultation and offer various skincare solutions. Everyone deserves to feel beautiful in their skin, and with so many beauty products available, everyone can! Contact Buckhead Dermatology today for any skincare needs.